Saturday, July 23, 2011

Winnipeg Jets' Alternate Logo: Another Logo Released

Winnipeg Jets Alternate Logo
The Winnipeg Jets have unveiled another alternate logo.

This one is in addition to the primary logo and two secondary logos that were introduced to the public on Friday, July 22nd, 2011.

Speculation is that new team slogans are due for release in the near future as well, among them, "Laying Waste to Our Opponents."

And the buzz is already building around the soon-to-be announced cheer-leading squad for the Jets, tentatively called "The Collaterals."

Friday, July 22, 2011

Winnipeg Jets' New Logo: Verdict and Review

Leading up to the release of the new Winnipeg Jets logo, talk of creating a design reminiscent of and/or that paid tribute to the Canadian Forces Air Command was rampant. I wasn't sure what to think of any potential logo that went down that path.

However, the new logos have now been released, and the tacit association with the military has been confirmed.

new Winnipeg Jets logoAn incredibly short-sighted decision in my opinion. A logo can exist and be part of a team's identity for years or decades to come. But the new militarism that is currently popular in Canada is only a recent phenomenon.

No, I do not mean to suggest that Canadians do not have a proud history connected to our military nor that we have not always supported the work that has been done in the past to defend our country. We have and will continue to do so. But the jingoistic, chest-thumping brand of support is something that has only been imported from the US since 9/11.

Consider how imbecilic the Toronto Raptors name sounds years after they anointed their team with an identity based on the fact that a wildly popular movie at the time had made dinosaurs all the rage. Of course, a country's military is far more likely to stay relevant but it is still not the best choice.

The quietly proud, get-the-job-done-and-don't-waste-time-congratulating-yourselves brand of patriotism appeals to most people in Canada, at least in my experience. To design a professional hockey team's logo with the aim of paying tribute to the air force goes against that.

While the majority of Canadians support their country's military, political considerations often surround the actions that a particular government takes and how they may use or misuse military force. Most people want to leave behind any real-world divisive issues when they go to see a hockey game.

True North Sports and Entertainment (TNSE) has ensured that is no longer the case. Sure, the connection is not official, but the logo automatically creates the sense that the team owners are boosters of whatever military action the Canadian government takes.

The current federal government in Canada has announced that it will spend billions on new fighter jets. The government has also been criticized for failing to take steps to support veterans in a more comprehensive way (something that past governments have not adequately addressed as well). How long before the government reaches out to TNSE to try and gain an advantage by associating themselves with a team that has made their support of the military so clear?

The Blowhards Will Love It


The new militarism in Canada has a few unique features. The people who shriek the loudest and try to associate themselves with this new militarism often seem to be in it to boost their own profile as much as to pay tribute to the military. To me, "support" means not just letting everyone know that you consider yourself honourable for supporting the people who take the risks, but actually giving money or time to help those people.

And most of those individuals are hard-core black-and-whiters. To criticize a logo that has that indirect relationship to the military, of course means to the blowhards that you are criticizing the military. It just adds a permanent angle to the identity of the team that I feel is inappropriate. Keep the tributes to individual games and/or pre-game ceremonies. The intentions of TNSE are no doubt good with regard to the logo, but I believe it wasn't the best decision.

The Verdict


But enough of that. How does the new logo rate in terms of its design?

First, the colour combination of blue, silver and red is slick and looks very good.

new Winnipeg Jets logo mainThe main logo features a fighter jet over a red maple leaf on a white circle surrounded by a blue inner ring and a silver outer ring.

Some people may claim that the red maple leaf is not an accurate depiction of a maple leaf as the stem is made to look like a thrust from the overlapping jet.

But, you might say, who cares? It doesn't have to emulate a real-life maple leaf. True, but it may look a bit off to some people.

Also, for most hockey fans, the maple leaf is part of the Toronto Maple Leafs logo and identity. But who says one team has a monopoly on a symbol that is so important to so many Canadians?

Overall, this logo reminds me of a bottle cap. A tie-in with a local brewery could be in the works.



new Winnipeg Jets logo secondaryAs has been pointed out by others, one of the secondary logos looks like a military medal.

It features a military-type insignia that is shaped like wings, over which are imposed two crossed hockey sticks (that also look vaguely like two splayed feet), a red maple leaf and "Winnipeg Jets" in two white banners. It will likely be a shoulder patch.




new Winnipeg Jets logo secondary twoFinally, the other secondary logo features mainly script, and is weak, in my view. The font just does not look very good.

While nothing is ever final, the look of the new Winnipeg Jets is set, at least for the foreseeable future.

Sunday, July 17, 2011

Book Review: The Ovechkin Project by Damien Cox and Gare Joyce

The Ovechkin ProjectThe story of Alexander Ovechkin is still far from being complete. But in his six years as a left winger with the Washington Capitals, he has seen highs and lows, and in his 25 years of life, he has experienced tragedy and victory.

The Ovechkin Project: A Behind-the Scenes Look at Hockey's Most Dangerous Player
by Damien Cox and Gare Joyce, examines Ovechkin's professional and private life from his youth growing up in Russia to the 2009/10 Stanley Cup playoffs.

The book opens at the 2010 winter Olympics in Vancouver with Ovechkin and his Russian teammates lined up against Canada in the quarterfinal game. A nice preview, it introduces the insiders whose comments and insights on Ovechkin are presented throughout the book.

Sadly, as the authors note in the acknowledgments section, they were never able to secure access to Ovechkin or his family. A shortcoming that no doubt means a less thorough book but not one that renders the result unworthy of reading for hockey fans.

Outrage at the Title of the Book?


Some readers and critics seem to have been affronted by the fact that the book was sub-titled A Behind-the-Scenes Look at Hockey's Most Dangerous Player, when no direct input was provided by Ovechkin himself.

In fact, that's what most of the handful of reviews for the book at Amazon seem to focus on. It almost seems like a concerted effort to glom onto to this minor point and take away from what is an otherwise entertaining and informative book. The criticism is not really relevant, especially because all PR about the book plainly states that it is an unauthorized look at Ovechkin's life.

And the book does contain many comments from Capitals' insiders: owner Ted Leonsis, GM Mike McPhee, head coach Bruce Boudreau and numerous teammates, past and present, of Ovechkin's.

The Early Years


Readers get a fairly lean retelling of Ovechkin's childhood in Russia and the single-minded focus of his mother Tatiana to turn her son into a world-class athlete. Perhaps he absorbed his mother's passion to see him make it big or maybe he was just blessed with a natural drive and determination. But whatever the cause, together with his relatively prosperous upbringing in post-communist Russia and the sports-related opportunities it afforded him, Ovechkin drove himself to be better than anyone else on the ice.

But not everything goes smoothly. When Ovechkin was 12, his older brother died after being involved in a car accident, one of a handful of deaths of people close to him that would have a lasting effect on him.

Recent History


The past few years of Ovechkin's life offer up some great drama and an arc to his character development that couldn't have been more appropriate for an engaging analysis if it had been created by a fiction writer.

The negotiations for Ovechkin's current mammoth contract of 13 years and 124 million dollars is one example of the real-life drama and provides for great reading. It also further highlights how much his family is important to Ovechkin; he had no agents involved in the discussions for his new deal and instead relied on the input of his mother and father and others in his inner circle.

Following the contract, Ovechkin seems to have changed noticeably. His previous goofy, happy-go-lucky self is replaced with someone who is more arrogant and wary of others. With all the people who are out for a piece of someone in that situation, his reaction is not surprising in many ways.

This is where feedback from Ovechkin could have made this a much better book. Of course, this is no fault of the authors. They could have easily reacted with a negative view of their subject but for the most part avoid that path (except where Ovechkin's behaviour may have warranted criticism).

This relative lack of editorializing on certain topics is good: for example, Ovechkin responds to a question from a reporter that alerts him to the length of a suspension he had been handed from the NHL and his first thought is that he will lose out on over 200, 000 dollars because of the missed games. What does it say about Ovechkin? That is pretty much left to the reader to decide.

Major Disappointments


Major disappointments for his teams, both with the Capitals during the 2009/10 playoffs when they bow out in the first round to a determined Montreal Canadiens team with a hot goalie, and the abysmal performance of the Russian squad at the 2010 winter Olympics, add more intrigue and raise further questions about Ovechkin.

The story that emerges of Ovechkin is of someone who is immensely talented but who has not yet found a way to translate that talent into championships for his team. Someone who is in a fierce rivalry with Sidney Crosby, and someone who, while hailed as a leader by his teammates, occasionally veers towards selfishness both on and off the ice.

Crosby/Ovechkin Rivalry


As far as the ongoing competition with Crosby goes, no doubt there is something there. But writers often try to create a strong narrative around which to structure an entire book, and that is the case here with the Crosby/Ovechkin rivalry. It is played up just a bit too much. For example:

“With no apologies to Bird and Johnson, theirs [Ovechkin and Crosby's] could be a rivalry without precedent in the modern history of sport.”

Not an apology, but a glaring bit of prolepsis.

The rivalry theme inevitably concludes, in not so many words, that Crosby has got Ovechkin beat on most levels: well-rounded multi-dimensional play, a Stanley Cup ring and Olympic gold medal, and the willingness to face the heat in an open and honourable way when his team loses.

Other “Sub-Plots”


As with many books that are ostensibly about a single individual, The Ovechkin Project can't help but include numerous other interesting characters and "subplots." One of the most interesting bits in the book is a section about Bruce Boudreau’s incredible turn of fortunes in the past few seasons as he was named as Capitals' head coach during the 2007/08 campaign and helped the team turn around their season. In the early going of the book, a good discussion on the history of Russian players in the NHL also makes for great reading.

Of course, all the threads are somewhat linked to Ovechkin. The NHL’s move over the last few years to start showcasing some of its biggest stars, with limited results, receives attention in the book. And the endorsement agency that Ovechkin signed with, IMG, and how they have tried to mold his public image in an attempt to help him and them cash in, is also interesting.

The requisite hockey book play-by-play recounting of games and series are here and games from the Vancouver winter Olympics of 2010 and the 2009/10 Stanley Cup playoffs are described in absorbing style.

Worth Reading?


The writing is generally tight and entertaining in The Ovechkin Project. Cox and Joyce are good writers and offer up straightforward, unclich├ęd prose with some good turns of phrases. This excerpt describes the build-up to game two of the first round series between Washington and Montreal in the 2009/10 Stanley Cup playoffs:
It was as thought the NHL playoff schedule was specifically designed to keep the personal game of H-O-R-S-E between Ovechkin and Crosby going. Going into Game 2, Ovechkin had seen all the highlights from the second game of the Pittsburgh-Ottawa series from the night before when Crosby had constructed a brilliant setup for the winning goal. On that play, Crosby eluded Jason Spezza behind the net with a series of reverses, like he was running a three-man weave by himself, before feeding Kris Letang for the clinching goal. Crosby also made the key defensive play for the Penguins earlier in the game, batting a loose puck away from the Penguin goal line. So the standard was again set, or lifted, for Ovechin as he stepped out on the ice for the second game against the Habs.
But there were some annoyances. Throughout the book, Cox and Joyce insert italicized sentences following some bit of action that has been described involving a player or coach. As if the italicized words represent what the person was likely thinking at that moment. For example, from this passage that describes Ovechkin’s involvement in a scrum after a goal:

“A melee ensued after Staal’s goal when Orpik got his stick up into the face of Pothier and Ovechkin tackled Letang, sitting on top of him and squeezing the life out of him with a bear hug. They stand up for me, I have to stand up for them.”

Or:

Ovechkin skated off the ice after another disappointing loss. The 100 thousand every game soothes the hurt just a bit.

OK, I made up the last one, but you get the point.

This often works to good effect. It makes a story being told in the past tense seem more immediate and it also provides some indication of what that player in question may have been thinking at that moment. But it becomes tiresome through the course of the book. And sometimes the supposed thought is so inane or obvious as to detract from a good section. Other times it just seems like an opportunity to take a dig at someone.

Another criticism: like many hockey books, the copy-editing here falls on the somewhat sloppy side.

Aside from those minor points, there is enough new information and insight from those associated with Ovechkin to make for an enjoyable read. Ovechkin is likely waiting for what he assumes will be a championship or two in the coming years before he collaborates with someone to present his life story—a book over which he and those closest to him will no doubt insist on complete control. Until that time (and perhaps even after), this is the best critical look at the life of one of the current greats in the NHL.

Wednesday, July 13, 2011

Winnipeg Jets' New Logo

Winnipeg Jets logoA sports team's logo is very important for its fans. The team logo represents in a single image all the hopes, memories and frustrations that a fan has experienced in his relationship with the team. The logo is a call to arms. An image that the fan can use to advertise his commitment to the team. An unspoken challenge to opposing teams and their supporters.

A team logo that has existed for decades becomes iconic and fans could not imagine it being otherwise. All six of the original NHL teams have logos that are instantly recognizable and elicit numerous emotions for fans of the teams and hockey fans in general. Their logos are classic, relatively simple and memorable.

Does this assessment come from an objective analysis of the logo designs or because the logos have existed for so long and become so much a part of each team's history? Probably a bit of both. And it is important to note that even the original six logos have been tweaked somewhat over the years though all have maintained their essential original look.

Winnipeg Jets Fans Await Team's New Logo


After the outpouring of opinions from fans in Winnipeg made it overwhelmingly clear that they wanted their city's new NHL team to be named the Jets, the team owners did the smart thing and acceded.

Now fans of the new Winnipeg Jets await the unveiling of the new Jets logo. The general consensus seems to be that the new logo will vary quite a bit from the Jets logo that was apparently resigned to history when Winnipeg's first NHL team moved to Phoenix in 1996. Of course, some image of a jet is likely to be there in the new design, but beyond that, there will possibly not be much similarity to the old logo.

Most fans seem to be going along with this notion. It's almost as if, strange as it seems, that fans are willing to accept this as a sop to the owners. While no one seems to know for certain, it is likely that the first choice of the owners was not to name the new team the Jets.

So once fans let their feelings be known and True North Sports and Entertainment (TNSE) rewarded the prevailing sentiment with the return of the Jets name, the current thinking has become, "well, they deserve to bring in new colours and a significantly new logo for the merchandising potential and because they want to make the team their own."

Honour Tradition


I disagree. I say, retain the old colours and tweak the old logo somewhat. If you are going to (rightly) honour tradition, why not go all the way?

Regardless of what logo the Jets unveil in the next few weeks, I believe the time pressure is a good thing. Too much time, too many consultants and gobs of money involved in coming up with a logo often lead to over-thinking the design. A desperate need to provide an adequate back-story for the logo can be another consequence. The result can sometimes be ridiculous.

Let's hope that the new Jets logo is an instant classic without too much reliance on fancy computer graphics programs that cause some designers to go over the top simply because they can. Regardless, in due time, any logo they come up with will become part of the Winnipeg Jets and will be accepted by even the most critical fans as time passes.

History of Winnipeg Jets NHL Logos


Winnipeg Jets NHL logo original










1979 to 1990


Winnipeg Jets NHL logo 90s










1990 to 1996

Monday, July 11, 2011

Leafs GM Pledges Commitment to Fans

As the GM of the Toronto Maple Leafs,

—tasked with bringing the Stanley Cup back to Toronto after 45 years,

—and having been given a 6-year contract at numerous millions of dollars per year

—with the weight of millions of fans' expectations on my shoulders

—and a legion of scouts at my command

I pledge to you that my first priority above all else is to...



"AMUSE THE TROOPS."

Sunday, July 10, 2011

Cult of Luongo on Life Support

Canucks logoRoberto Luongo had one hell of a regular season in 2010/11. Luongo combined with Vancouver Canucks' backup goalie Cory Schneider to allow only 180 goals all season. Which was good enough to win the Jennings trophy for the fewest goals scored against during the NHL regular season.

Luongo showed brilliance during the playoffs as well. But he stumbled badly in the finals against Boston. After playing solidly in games 1 and 2, the wheels came off for the Canucks in games 3 and 4. Luongo played poorly in both of those games in Boston and was pulled in game 4. Luongo was also abysmal in game 6 and was pulled once again, and his play in the deciding game 7 in Vancouver was less than brilliant.

His finals performance will only fuel the criticism that he chokes when the most important games are on the line.

Will next season see the Luongo's popularity take a serious hit as a result?

The Cult of Luongo

Luongo has always garnered near cult-like status amongst many Vancouver Canucks fans. But it's not only because of his stellar play (most of the time) that elevates Luongo's reputation with so many fans.

It's also because he demonstrates such a passsion for the game. But it's that overwhelming pressure of caring so much seems to cripple him at times.

The War of Art


In The War of Art, author Steven Pressfield discusses the mental forces that conspire to foil the performance of artists, entrepreneurs or anyone who devotes his life to chasing a dream. This passage summarizes how an athlete like Luongo can sabotage himself:

The professional has learned, however, that too much love [for his endeavor] can be a bad thing. Too much love can make him choke. The seeming detachment of the professional, the cold-blooded character to his demeanor is a compensating device to keep him from loving the game so much that he freezes in action. Playing for money or adopting the attitude of one who plays for money, lowers the fever.
...
The more you love your art, calling, enterprise, the more important its accomplishment is to the evolution of your soul , the more you will fear it and the more resistance you will experience facing it. The payoff of playing a game for money is not the money.

The payoff is that playing for money produces the proper professional attitude. It inculcates the lunch-pail mentality. The hard-core, hard-head, hard-hat state of mind. To think of yourself as a mercenary, a gun for hire, implants the proper humility. It purges pride and preciousness.
The above excerpt also explains why so many Canucks fans have built up the cult of Luongo. Because he is like one of them. He dies a little every time he lets the big one slip away.

And which is why the latest failure by the Canucks to win the Stanley Cup can be a good thing. With his relatively poor play being so costly for the Canucks in the Stanley Cup finals, the effect on Luongo could be profound enough that he is able to take that cool detachment to a new level and keep it going, without let-up, all through the 2011/12 regular season and playoffs.

Thursday, July 7, 2011

The Return of the Winnipeg Jets

Winnipeg Jets logoAfter 15 years, the NHL returns to Winnipeg.


Only a few years ago, this seemed unlikely. But thanks to the insistence of Gary Bettman to encourage and authorize franchises in the most absurd locations possible, a good number of teams in the past few years have been ripe for relocation. And of course, let's not forget the hard work of Winnipegers and the new ownership group in securing the team.

Having served up a team for Calgary in 1980, Atlanta has once again provided a franchise for a city in western Canada.

But now that the team is in Winnipeg, the dynamics will instantly change and will continue changing as the years pass. When you're desperately chasing a goal, you often convince yourself that everything will be all right if you just make it happen. But after you reach the goal, familiarity is right behind and almost as fast you start to take for granted that which you once thought was so important.

Numerous conditions seemed to stand in the way of Winnipeg ever seeing a return of the NHL. The relatively inadequate old Winnipeg arena and its limited seating capacity of 15 393, together with the size of the city and the population from which ticket buyers could be drawn were always pointed to as obstacles.

But the new arena where the Jets will play has only 15 015 seats for hockey. And the population of Winnipeg has essentially remained static since the first Jets team scarpered to Phoenix.

Yet, we are assured by those who wanted the team back in Winnipeg the most that things have changed enough to make an NHL franchise viable over the long term. More luxury boxes in the new arena and more head offices in Winnipeg (hence, all those new, well-paid employees are going to spend their disposable income on hockey tickets?) are two reasons commonly mentioned.

Back then, with some tickets costing as little as 10 dollars each, many games were not sold out. In some post-seasons, you could walk up on game night and buy a ticket. Now the cheapest ticket will be much more—about 39 dollars. And Jets tickets overall currently rank as the second most expensive of NHL teams in Canada.

The city from which Winnipeg purchased the current Jets team is a two-time loser in the NHL department. And it is safe to say that if the Jets ever skipped town again, there would be no third chance. Beyond the honeymoon period of three to five seasons, what is the likelihood that the new Jets will be in Winnipeg for the long term? A few important factors will decide their fate.

Win


The most obvious way to assure a long and happy stay in Winnipeg is to put together a winning team. A long standing lament of fans of the old Jets team was that it was tough to have any post-season success in the Smythe division with the great Oilers teams around. But today's NHL with 30 teams can be even more difficult. In the 21-team league, a team rarely missed the playoffs for multiple years in a row. Now, teams with 5, 6 or as many as 10 years out of the playoffs are not uncommon.

Ride out the Tough Times


The new owners have deep pockets and have expressed the desire to keep the team in Winnipeg as long as possible. Talk is cheap. If the time comes when the team is hemorrhaging cash on a yearly basis and the novelty of having a team is long gone, will the new owners take multi-million dollar losses on an annual basis without considering moving or selling? Who knows?

The Economy


Closely related is the economy. In the late 1980s and early 90s, it was difficult for most NHL teams in Canada. The weak Canadian dollar and the fact that many players had contracts that paid them in US dollars always made things tough. While economic times are relatively good in Canada at the moment, and the dollar is a lot stronger, there is no guarantee that will continue over the long haul.

Fans


Having lost one NHL team and knowing that a second team leaving town would likely spell the end for many decades to come, will fans be willing to support the team through thick and thin? And by support, I mean coughing up the money for tickets if the team goes through a period of horrid play and seasons out of the playoffs.

I hope to see the Jets in Winnipeg for many years to come. The new Jets need to establish themselves as a consistently competitive team within the next three to four seasons to help make that a reality.